What's in a name?
Brianna Johns de Moll is quite the tongue-twister; I've always struggled with how to handle it. An extra space here, uppers and lowers there, it was too long and frequently mispronounced. I wondered how to brand myself as a designer. For a birthday some years ago, I was given a monogrammed jewelry box, and the company had (of course) mistakenly jumbled my many initials into Bdemm.
There it was. Simple, unapologetic, and thankfully short. Instead of returning it for a correction, I instantly identified with this unique abbreviation. I loved how the letters looked and soundedβit brought my name into focus.
Bdemm Design represents how I clarified my own identity and serves as a reminder of the ultimate goal as I work on each new design project.
I'm Brianna, your creative right arm with a left brain.
I'm a designer, art director, and brand development consultant who specializes in making eco-conscious and purpose-led brands relatable, beautiful, and profitable with strategic design.
After many years working with brand strategy agencies and firms on some of the biggest name brands, I went solo to focus on brands & businesses with heart.
I help ethical CPG and DTC brands like yours simplify their branding, packaging, messaging, look and feel into one concise vision for a more significant impact. From brand graphics and narrative to packaging design and brand collateral to Instagram feeds, I help you make your world-changing mark on your industry and community.
From my brand to yours.
Born and raised in Vermont and a Syracuse University VPA Communications Design graduate, I started out in this industry as a branding and packaging designer, creating identities for many well-known beauty, household, and luxury brands.
Today, I take that big picture thinking and apply it to all areas of a brand, with a particular focus on digital content creation. By establishing a cohesive visual strategy from logo to shelf to social media, I grow brand awareness and shop-ability for thoughtful product and service-based companies to clarify their identity and increase their social impact.
I started Bdemm Design because I craved collaboration with heart-centered businesses and clients who wanted to make a difference. I desired to work with people, not for corporations. I believe in branding with value.
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