Branding + Packaging design

Purpose-aligned design for mission-driven brands.

Successful branding communicates your business's heart in a way that builds an authentic connection with your ideal clients. My collaborative approach will help you filter out the noise and clarify your vision for cohesive branding across every consumer touchpoint. Let's increase your brand awareness and credibility with a compelling visual identity and thoughtful strategy.

BRAND IDENTITY DESIGN

This package involves deep, detailed collaboration in order to create a brand identity that will serve your business for years to come. I will walk you through the entire process from gathering inspiration to finalizing your collection of brand assets. At the end of the project, you will walk away with a beautifully focused logo and brand identity, delivered with a Style Guide that will serve as a design 'rule book' as you grow your business. All files are print and digital-ready. PLUS some complimentary marketing assets so you can launch your new brand with confidence.

PHASE I - Logo Suite Exploration
• Client Questionnaire and kickoff call to align on your vision and requirements
• Presentation of mood board to align on brand look + feel
• Presentation of 3-6 fully designed primary logos to choose from, with 1 round of revision
• Presentation of revised chosen logo
• Development of 1 secondary logos/sub-mark and 1 icon/badge logo, with 1 round of revision

PHASE II - Brand Style Guide Development
• A PDF 'one-pager' dictating how to use your logo
• Suggested typography choices for headers and body text
• A list of your brand colors in Hex, RGB, and CMYK formats
• Logo variation options including various color choices
• Branded pattern or texture(s) and, if applicable, icons or simple illustrations

PHASE III - Final Brand Asset Hand Off
• High-quality PNGs (300dpi, print)
• Low-Quality PNGs (72dpi, web)
• High-quality JPGs (300dpi, print)
• EPS files (vectors)
• PDF files (print)

FINAL DELIVERABLES:
• 1 Logo, 1 secondary wordmark logo, 1 badge, and 1 icon, all exported assets ready for print and digital use
• Suggested Google/Adobe fonts and colors (PMS, HEX, CMYK and RGB codes)
• Original patterns, iconography, art elements, all exported assets ready for print and digital use
• Art-directed mood board for internal use
• Complimentary marketing collateral: includes 1 standard size business card design and 2 profile/cover graphics for your social media profiles
• ADD ON Brand Bible Booklet expands on the Style Guide with comprehensive design guidelines, messaging, voice & tone, photography direction and additional info for a complete brand identity.

ADD ON ITEMS:

BRAND BIBLE

I will create a designed PDF booklet detailing how to use your brand assets in more instances across more consumer touch points as well as creating more branding guidelines for photography look and feel, pattern and iconography usage, suggested typography usage and more that you will be able to share with vendors, clients, B2B application to ensure your branding goes out into the world as intended from our original collaboration.

PRODUCT PACKAGING DESIGN

Whether you’re launching a new product and need to figure out what your packaging looks like with your branding, or extending your existing packaging, let’s collaborate! This package includes CPG packaging designs for up to 3 SKUs. You may request more SKUs at an additional cost of $50/SKU in Phase I, or again in Phase II before production. You will receive print-ready mechanical files to hand off to your printer of choice. I can also help you identify a printing partner and carry the project through to production at additional hourly cost.

PHASE I - Design
• Development of 2-3 initial design options across 1-3 SKUs
• 2 Rounds of minor revisions to each selected design, for each SKU
• Delivery of final face panel high resolution PNGs for presentations and marketing materials

FINAL DELIVERABLES:
• 3 original or product line extension designs that stand out on shelf
• Renderings ready for presentations, vendor’s product images, sell sheets, etc
• ADD-ON Final print-ready mechanical files packaged with live art and PDFs for printer’s reference


ADD ON ITEMS:

PHASE II - Production

Not all packaging projects get to production phase. If you know you will need mechanical files, add this item!
• Development of initial all-panel mechanical files across selected SKUs
• 1 Round of minor revisions to all-panel mechanicals
• Finalization and hand off of final all-panel mechanicals for print production

ADDITIONAL SKUS

3 designs are included above. Extending to additional flavors or scents after the design is finalized? Add 1 SKU for every final design needed over 3.