Elmhurst 1925

The Problem:

A dairy brand with a long history went completely dairy-free, switching to 100% plant-based products in 2016. With gorgeous branding and an already established photography style, Elmhurst was short on images for their social media, website and blog content to support the growing catalog of clean products coming to market.

Our Focused Solution:

In collaboration with the in-house Creative Director, I worked with the Elmhurst marketing team to develop a shot list that would create a library of new images for their newly launching ready-t0-drink line and their already on-shelf core product line. By focusing in on these two immediate needs, we were able to maximize the content created on 1 shoot day.

The images were created following the beautiful style guides provided by the brand for art direction, color, tone, composition and lighting. They fit seamlessly into the brand’s existing content and helped boost blog readership, instagram engagement and provided additional assets as the brand relaunched their website.

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