YumEarth
The Problem
When I joined the YumEarth marketing team in 2017 to helm the creative, they were in the midst of a rebrand aimed to bring a 10 year old better-for-you candy company with a cult following into the national market. They had only a new logo with no strategy, disjointed and confusing product packaging, an ancient looking website, and a tiny social media presence. The creative needed focusing, intention and direction — badly.
Our Focused Solution
With a tiny marketing budget, we grew YumEarth’s brand awareness globally by developing a consistent brand identity and guidelines, a strategic packaging overhaul. new product launches, organic, paid and influencer social media campaigns, targeted e-commerce, email marketing and shopper marketing campaigns. Organic candy fans can now find YumEarth nationally in Target, Whole Foods, CVS and other CPG stores, as well as globally on Amazon, Vitacost and more e-retailer giants. The newly elevated branding is consistent across all product lines, easily shop-able by product for the vegan purist AND the mainstream candy consumer; and educates all audiences on the benefits of swapping in organic, non-GMO and dye-free foods for traditional confections full of nonsense.
