Happy Bird branding & packaging design

For the launch of Happy Bird, NoDa Brewing’s first THC & CBD-infused beverage, I collaborated with Megan Reddish of Something Reddish Design Studio and the amazing team at NoDa to develop the brand name, concept, and packaging design for this fresh new alcohol alternative.

Designed with Gen Z and millennial social drinkers in mind—especially sophisticated young women looking for a vibrant, stylish option beyond alcohol—Happy Bird needed to feel both playful and elevated. To achieve this, I:

🎨 Hand-illustrated each of the three can designs, bringing a unique and organic feel to the brand.
🔤 Designed a custom type logo, blending modern elegance with a touch of free-spirited energy.
🌈 Curated a bold yet sophisticated color palette, making each flavor pop while maintaining a cohesive brand identity.

Services Provided:

✔ Brand Strategy & Naming – Collaborated with NoDa Brewing to craft the product name and positioning.

✔ Packaging Design – Custom can and multipack designs tailored to the THC & CBD beverage market.

✔ Illustration & Brand Identity – Hand-drawn artwork and a bespoke type logo to enhance brand recognition.

✔ Mechanical Production – Prepared print-ready files with precise color corrections, ensuring vibrant, accurate hues across production. Added spot gloss details to enhance texture and shelf appeal.