Wave Dermatology is a physician-owned pediatric dermatology practice founded by Dr. Lauren Provini, a dual board-certified dermatologist and pediatric dermatologist. This project included healthcare brand strategy, visual identity design, website copywriting, and Squarespace website design to help launch a direct-care practice serving children, teens, and families throughout Connecticut. The resulting brand balances specialized pediatric expertise with family-centered care while supporting patient acquisition through strategic messaging, local SEO, and a streamlined user experience.

Aria Dermatology is a physician-owned dermatology practice serving patients throughout Northern Virginia. This project included naming, brand strategy, visual identity design, website copywriting, and Squarespace website design to support the launch of a modern, patient-centered practice. The resulting brand balances medical expertise with approachability, helping patients easily navigate services, insurance information, scheduling, and patient portal access. Designed with local SEO and patient acquisition in mind, the website provides a seamless experience for both new and returning patients while establishing a strong foundation for long-term practice growth.

A nonprofit organization dedicated to advancing education, professional development, and community within the perfusion profession. This project included brand refinement, website strategy, and Squarespace website design to create a more engaging digital presence for members, sponsors, and event attendees. The website was designed to support event promotion, ticket sales, sponsorship opportunities, and organizational communication while reflecting the society's mission and professional credibility. Built with user experience, search visibility, and long-term organizational growth in mind, the resulting platform helps strengthen community engagement and support the society's ongoing educational initiatives.

A modern dental practice dedicated to delivering personalized, high-quality care in a welcoming environment. This project included brand strategy, visual identity design, dental logo design, website copywriting, and Squarespace website design to launch the practice's online presence and reflect its patient-centered approach. The website was designed to balance clinical expertise with warmth and approachability, helping prospective patients easily explore services, meet the providers, and schedule appointments. Built with local SEO, patient experience, and long-term practice growth in mind, the resulting brand and website position this dentistry private practice as a trusted destination for comprehensive, cosmetic, and restorative dental care.

A nonprofit organization dedicated to supporting survivors and creating pathways toward safety, healing, and independence. This project included brand strategy, logo design, visual identity design, and website design to help communicate the organization's mission with clarity, compassion, and credibility. The brand and website was designed to support multiple audiences—including individuals seeking support, donors, volunteers, and community partners—while making it easy to learn about programs, access resources, and contribute to the organization's impact. Built with accessibility, storytelling, fundraising, and long-term growth in mind, the resulting digital presence helps strengthen community engagement and amplify the organization's mission.

Elite Dermatology Physicians is a physician-owned dermatology practice led by board-certified dermatologist and dermatopathologist Dr. Elle de Moll. This project included brand strategy, visual identity design, website copywriting, and Squarespace website design to position the practice as a trusted destination for complex medical dermatology and skin care. The website was strategically designed to communicate expertise, build patient confidence, and streamline the patient journey through clear service offerings, provider information, scheduling pathways, and educational content. With a focus on healthcare branding, local SEO, and patient experience, the resulting digital presence supports practice growth while reflecting the elevated level of care patients receive in-office.