BRANDING + PACKAGING
Purpose-driven identities for brands with heart.
Successful branding communicates your business's heart in a way that builds an authentic connection with your ideal clients or customers. My collaborative process will de-mistify design decision making and clarify your vision for cohesive branding across every consumer touchpoint. Let's increase your brand awareness and establish credibility for your audience with a focused strategy brought to life with a compelling visual identity.
You need a Brand Visual System
A logo is just one piece of your visual identity — your Brand Visual System (BVS) is the full picture. It’s the colors, fonts, patterns, and supporting graphics that make your brand instantly recognizable and cohesive everywhere it shows up. Building a BVS ensures you’re not reinventing the wheel every time you design something new — it gives you clarity, consistency, and confidence in how your brand looks and feels.
Select one of my two Branding Service Packages outlined below to learn which option is best for your brand.
Strategic Brand Identity
A complete competitive analysis, messaging hierarchy and positioning strategy PLUS Brand Visual System that culminates in a Brand Guidelines Book that will give your brand an entire foundation to launch and grow from with style and heart.
If your brand also needs a website or additional executions like photography, you’ll be able to add them as a la cart items.
THIS PACKAGE INCLUDES:
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A comprehensive manual that outlines the rules and standards for using a brand's visual and verbal elements. It includes detailed instructions on logo usage, color palettes, typography, supporting graphics, and tone of voice. This book ensures consistency across all brand communications and helps maintain a cohesive and professional brand identity. It serves as a reference for designers, marketers, and anyone involved in creating brand-related materials.
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A concise document that summarizes the essential visual elements of a brand. It typically includes the primary logo, color palette, typography, and key usage guidelines. This streamlined guide provides a quick reference for maintaining brand consistency, making it easy for anyone to understand and apply the brand's core elements across various platforms and materials.
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A collection of logo variations designed to ensure brand consistency across different platforms and uses. It typically includes the primary logo, alternate versions (such as horizontal and vertical layouts), simplified icons, and different color variations. This suite allows a brand to maintain a cohesive visual identity in various contexts, from websites and social media to print materials and merchandise.
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A carefully selected set of colors that represent the brand's identity and values. This palette typically includes primary, secondary, and accent colors, which are used consistently across all brand materials to create a cohesive and recognizable look. The colors chosen evoke specific emotions and help to visually distinguish the brand from its competitors.
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A curated collection of fonts used to convey the brand's personality and ensure visual consistency. It typically includes primary and secondary typefaces for various uses, such as headings, body text, and accents. The chosen fonts reflect the brand's style and tone, helping to create a cohesive and recognizable visual identity across all digital and print materials.
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Additional visual elements that complement the primary brand assets, enhancing the overall identity. These can include patterns, icons, illustrations, and textures that are consistently used alongside the logo, color palette, and typography. Supporting graphics help to create a distinctive and cohesive brand experience across various touchpoints, adding depth and interest to marketing materials, packaging, and digital content.
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A defined approach to visual storytelling that reflects the brand's personality and values. This style guide specifies the look, feel, and mood of illustrations and photographs, including aspects like color schemes, composition, lighting, and subject matter. Consistent use of this style helps to create a unified and recognizable brand image across all media, from marketing materials and social media to product packaging and website design.
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Realistic representations of how brand elements will appear in real-world applications. They showcase the logo, color palette, typography, and supporting graphics on various items such as business cards, packaging, signage, websites, and social media posts. Mockups help visualize the brand's identity in context, providing a tangible sense of how the brand will look and feel across different touchpoints, and aiding in the decision-making and approval process.
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A comprehensive collection of all the individual art files that comprise the brand's visual identity. This kit includes files for logos, color palettes, typography, supporting graphics, illustrations, and photography, often in various formats and resolutions. It ensures that all brand assets are easily accessible and ready for use across different platforms and applications, facilitating consistent and professional implementation of the brand's identity.
Starter Brand Identity
More than 'just a logo' but less of an investment for those who only need a Brand Visual System that culminates in a Style Guide 1 Pager that will give your brand a concise visual identity to launch and grow from with style and heart.
If your brand also needs a website or additional executions such as business cards, you can add them as a la cart items.
THIS PACKAGE INCLUDES:
-
A concise document that summarizes the essential visual elements of a brand. It typically includes the primary logo, color palette, typography, and key usage guidelines. This streamlined guide provides a quick reference for maintaining brand consistency, making it easy for anyone to understand and apply the brand's core elements across various platforms and materials.
-
A collection of logo variations designed to ensure brand consistency across different platforms and uses. It typically includes the primary logo, alternate versions (such as horizontal and vertical layouts), simplified icons, and different color variations. This suite allows a brand to maintain a cohesive visual identity in various contexts, from websites and social media to print materials and merchandise.
-
A carefully selected set of colors that represent the brand's identity and values. This palette typically includes primary, secondary, and accent colors, which are used consistently across all brand materials to create a cohesive and recognizable look. The colors chosen evoke specific emotions and help to visually distinguish the brand from its competitors.
-
A curated collection of fonts used to convey the brand's personality and ensure visual consistency. It typically includes primary and secondary typefaces for various uses, such as headings, body text, and accents. The chosen fonts reflect the brand's style and tone, helping to create a cohesive and recognizable visual identity across all digital and print materials.
-
Additional visual elements that complement the primary brand assets, enhancing the overall identity. These can include patterns, icons, illustrations, and textures that are consistently used alongside the logo, color palette, and typography. Supporting graphics help to create a distinctive and cohesive brand experience across various touchpoints, adding depth and interest to marketing materials, packaging, and digital content.
-
A defined approach to visual storytelling that reflects the brand's personality and values. This style guide specifies the look, feel, and mood of illustrations and photographs, including aspects like color schemes, composition, lighting, and subject matter. Consistent use of this style helps to create a unified and recognizable brand image across all media, from marketing materials and social media to product packaging and website design.
-
Realistic representations of how brand elements will appear in real-world applications. They showcase the logo, color palette, typography, and supporting graphics on various items such as business cards, packaging, signage, websites, and social media posts. Mockups help visualize the brand's identity in context, providing a tangible sense of how the brand will look and feel across different touchpoints, and aiding in the decision-making and approval process.
-
A comprehensive collection of all the individual art files that comprise the brand's visual identity. This kit includes files for logos, color palettes, typography, supporting graphics, illustrations, and photography, often in various formats and resolutions. It ensures that all brand assets are easily accessible and ready for use across different platforms and applications, facilitating consistent and professional implementation of the brand's identity.
