Branding + Packaging design

Purpose-driven branding and packaging design for brands with heart.

Successful branding communicates your business's heart in a way that builds an authentic connection with your ideal clients. My collaborative approach will help you filter out the noise and clarify your vision for cohesive branding across every consumer touchpoint. Let's increase your brand awareness and credibility with a compelling visual identity and thoughtful strategy.

bringing brands into focus with brand visual systems (BVS)

Select one of my two Branding Service Packages to learn which option is best for your brand.

A complete brand strategy and visual system that culminates in a Brand Guidelines Book that will give your brand an entire foundation to launch and grow from with style and heart.
This package is the best choice for new brands, startups, brands looking to redesign or reposition.
More than 'just a logo' but less of an investment for those who only need a Brand Visual System that culminates in a Style Guide 1 Pager that will give your brand a concise visual identity to launch and grow from with style and heart.
This package is the best choice for service-based solo-prenuers, new boutique brands, artists, brands looking to redesign or upgrade their DIY branding.

Request my branding services brochure

benefits of:

the Strategic Brand Identity Package

A complete brand strategy and visual system that culminates in a Brand Guidelines Book that will give your brand an entire foundation to launch and grow from with style and heart.

For brands with consumer packaged goods, the brand identity will be explored on packaging design in the Exploration Phase where we align on a Design Direction.

If your brand also needs a website or additional executions like photography, you’ll be able to add them as a la cart items. Request this Service Package >

A comprehensive manual that outlines the rules and standards for using a brand's visual and verbal elements. It includes detailed instructions on logo usage, color palettes, typography, supporting graphics, and tone of voice. This book ensures consistency across all brand communications and helps maintain a cohesive and professional brand identity. It serves as a reference for designers, marketers, and anyone involved in creating brand-related materials.
A concise document that summarizes the essential visual elements of a brand. It typically includes the primary logo, color palette, typography, and key usage guidelines. This streamlined guide provides a quick reference for maintaining brand consistency, making it easy for anyone to understand and apply the brand's core elements across various platforms and materials.
A collection of logo variations designed to ensure brand consistency across different platforms and uses. It typically includes the primary logo, alternate versions (such as horizontal and vertical layouts), simplified icons, and different color variations. This suite allows a brand to maintain a cohesive visual identity in various contexts, from websites and social media to print materials and merchandise.
A carefully selected set of colors that represent the brand's identity and values. This palette typically includes primary, secondary, and accent colors, which are used consistently across all brand materials to create a cohesive and recognizable look. The colors chosen evoke specific emotions and help to visually distinguish the brand from its competitors.
A curated collection of fonts used to convey the brand's personality and ensure visual consistency. It typically includes primary and secondary typefaces for various uses, such as headings, body text, and accents. The chosen fonts reflect the brand's style and tone, helping to create a cohesive and recognizable visual identity across all digital and print materials.
Additional visual elements that complement the primary brand assets, enhancing the overall identity. These can include patterns, icons, illustrations, and textures that are consistently used alongside the logo, color palette, and typography. Supporting graphics help to create a distinctive and cohesive brand experience across various touchpoints, adding depth and interest to marketing materials, packaging, and digital content.
A defined approach to visual storytelling that reflects the brand's personality and values. This style guide specifies the look, feel, and mood of illustrations and photographs, including aspects like color schemes, composition, lighting, and subject matter. Consistent use of this style helps to create a unified and recognizable brand image across all media, from marketing materials and social media to product packaging and website design.
Realistic representations of how brand elements will appear in real-world applications. They showcase the logo, color palette, typography, and supporting graphics on various items such as business cards, packaging, signage, websites, and social media posts. Mockups help visualize the brand's identity in context, providing a tangible sense of how the brand will look and feel across different touchpoints, and aiding in the decision-making and approval process.
A comprehensive collection of all the individual art files that comprise the brand's visual identity. This kit includes files for logos, color palettes, typography, supporting graphics, illustrations, and photography, often in various formats and resolutions. It ensures that all brand assets are easily accessible and ready for use across different platforms and applications, facilitating consistent and professional implementation of the brand's identity.

benefits of:

the Starter Brand Identity Package

More than 'just a logo' but less of an investment for those who only need a Brand Visual System that culminates in a Style Guide 1 Pager that will give your brand a concise visual identity to launch and grow from with style and heart.

For brands with consumer packaged goods, the brand identity will be explored on packaging design in the Exploration Phase where we align on a Design Direction.

If your brand also needs a website or additional executions such as business cards, you can add them as a la cart items. Request this Service Package >

A concise document that summarizes the essential visual elements of a brand. It typically includes the primary logo, color palette, typography, and key usage guidelines. This streamlined guide provides a quick reference for maintaining brand consistency, making it easy for anyone to understand and apply the brand's core elements across various platforms and materials.
A collection of logo variations designed to ensure brand consistency across different platforms and uses. It typically includes the primary logo, alternate versions (such as horizontal and vertical layouts), simplified icons, and different color variations. This suite allows a brand to maintain a cohesive visual identity in various contexts, from websites and social media to print materials and merchandise.
A carefully selected set of colors that represent the brand's identity and values. This palette typically includes primary, secondary, and accent colors, which are used consistently across all brand materials to create a cohesive and recognizable look. The colors chosen evoke specific emotions and help to visually distinguish the brand from its competitors.
A curated collection of fonts used to convey the brand's personality and ensure visual consistency. It typically includes primary and secondary typefaces for various uses, such as headings, body text, and accents. The chosen fonts reflect the brand's style and tone, helping to create a cohesive and recognizable visual identity across all digital and print materials.
Additional visual elements that complement the primary brand assets, enhancing the overall identity. These can include patterns, icons, illustrations, and textures that are consistently used alongside the logo, color palette, and typography. Supporting graphics help to create a distinctive and cohesive brand experience across various touchpoints, adding depth and interest to marketing materials, packaging, and digital content.
A defined approach to visual storytelling that reflects the brand's personality and values. This style guide specifies the look, feel, and mood of illustrations and photographs, including aspects like color schemes, composition, lighting, and subject matter. Consistent use of this style helps to create a unified and recognizable brand image across all media, from marketing materials and social media to product packaging and website design.
Realistic representations of how brand elements will appear in real-world applications. They showcase the logo, color palette, typography, and supporting graphics on various items such as business cards, packaging, signage, websites, and social media posts. Mockups help visualize the brand's identity in context, providing a tangible sense of how the brand will look and feel across different touchpoints, and aiding in the decision-making and approval process.
A comprehensive collection of all the individual art files that comprise the brand's visual identity. This kit includes files for logos, color palettes, typography, supporting graphics, illustrations, and photography, often in various formats and resolutions. It ensures that all brand assets are easily accessible and ready for use across different platforms and applications, facilitating consistent and professional implementation of the brand's identity.