Sarah Masterson Consulting
Brand Visual System + Squarespace Website Design
A seasoned fundraising strategist and copywriter needed a brand presence that felt as grounding and empathetic as the support she gives her nonprofit clients. Sarah Klein Masterson launched with a warm, comforting identity system and a Squarespace website built to make overwhelmed development teams feel seen, understood, and not alone in the chaos.
The site clarifies her services, showcases her strategic process, and wraps everything in an inviting, therapist-adjacent aesthetic—because good fundraising isn’t just tactics, it’s emotional labor. Her new visuals, tone, and site structure create a space where clients can exhale, get clarity, and reach out for real guidance.
And the best part? She now has a brand that reflects the exact experience she delivers: steady, thoughtful support that helps organizations grow. A consultant who holds the emotional weight of her clients’ missions deserves a presence that carries some of that load—and now she’s got one.
