Trojan

Multi-Touchpoint Creative for an Iconic Consumer Brand

During my four years on the packaging design team at Colangelo Synergy Marketing, the agency of record for Church & Dwight, I contributed to the packaging design for Trojan brands, including condoms, lubricants, and vibrators. My role involved strategically launching new products while ensuring brand consistency across the entire portfolio. By collaborating with cross-functional teams, I developed innovative packaging solutions that not only enhanced product appeal but also reinforced Trojan's position as a trusted leader in the intimate wellness market.

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PROJECT DETAILS:

Deliverables: Packaging design, Print ad concepts

Creative: Art Direction, graphic design, packaging mechanicals

Client: Trojan, Church & Dwight Co.

Website: divvyworx.com

Location: Ewing, N.J.

Agency: Colangelo