Walden ReBrand

For Walden Local Meat, the redesigned logo suite and following brand identity emphasize visual impact and legibility, drawing inspiration from traditional Northeast farmers' markets. 

Rustic lines, bold typography, and a fresh yet refined color palette reflect the brand’s dedication to quality, transparency, and community - the perfect blend of artisanal and farmer friendly.

To deepen the connection between consumers and their food, we developed a graphic system of layered hills, each symbolizing a step in the pasture-to-plate process. This cohesive and thoughtful design reinforces Walden Local Meat’s mission to create a better food system while establishing a stronger, more modern visual presence.

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PROJECT DETAILS:

Deliverables: Brand Identity, Brand guidelines

Creative: Art Direction, graphic design, packaging, print, social, digital, OOH

Client: Walden Local

Location: Northeast

Agency: Feast Collective