For Walden Local Meat, the redesigned logo suite and following brand identity emphasize visual impact and legibility, drawing inspiration from traditional Northeast farmers' markets.
Rustic lines, bold typography, and a fresh yet refined color palette reflect the brand’s dedication to quality, transparency, and community - the perfect blend of artisanal and farmer friendly.
To deepen the connection between consumers and their food, we developed a graphic system of layered hills, each symbolizing a step in the pasture-to-plate process. This cohesive and thoughtful design reinforces Walden Local Meat’s mission to create a better food system while establishing a stronger, more modern visual presence.
PROJECT DETAILS:
Deliverables: Brand Identity, Brand guidelines
Creative: Art Direction, graphic design, packaging, print, social, digital, OOH
Client: Walden Local
Location: Northeast
Agency: Feast Collective
