ARIA Dermatology
Brand Visual System + Squarespace Website Design to launch a fresh-faced dermatology practice identity
A new physician-owned dermatology practice needed a refined, trustworthy brand to reflect the level of care they bring to the Woodbridge, VA community. Aria Dermatology launched with a new name, identity system, and Squarespace website designed to make the patient experience feel clear, approachable, and easy to navigate from the first click.
The site is built to guide new and returning patients seamlessly—highlighting services like acne treatment, rash care, and cosmetic dermatology—while showcasing the practice’s expertise, modern approach, and calming clinical environment. It was important to clearly communicate the available insurance options and connect the different patient portal, bill pay and scheduling 3rd-party integrations.
And the best part? Since launch, the practice has begun establishing a strong local presence and attracting new patients throughout Northern Virginia.
A strong start deserves a brand that builds trust—and now they have one.
