Wave Pediatric Dermatology
Brand Identity + Squarespace Website Design for a Modern Pediatric & Family Dermatology Practice
Building a brand that could speak to both children and their caregivers required a thoughtful balance. Wave Dermatology needed an identity that felt warm, welcoming, and child-centered while also supporting the elevated cosmetic services offered to parents. The result was a comprehensive brand system and Squarespace website designed to make specialized dermatology care feel approachable, personalized, and easy to navigate from the very first visit.
The website was carefully structured to serve multiple audiences—guiding parents seeking expert care for infants, children, and teens while also introducing cosmetic services for the adults who care for them. Through thoughtful messaging, intuitive navigation, and a calm coastal-inspired visual identity, the site communicates Dr. Lauren Provini's unique expertise in pediatric dermatology and her relationship-based approach to care. Particular attention was given to explaining the practice's direct-care model, transparent pricing, and the integration of patient scheduling, portal access, and communication tools.
And the best part? Wave Dermatology launched with a brand and digital experience as intentional as the care it provides—helping families feel supported, informed, and confident from their very first interaction.
Exceptional care deserves an equally thoughtful introduction—and now it has one.
