Breitling USA

The Problem:

Breitling’s social media in the US launched in 2018 and they were looking for custom photo content to help introduce their luxury appeal to an American audience.

Our Focused Solution:

Collaborating on several brand photography shoots over 4 months, with goals to create a large library of varied images showcasing the beauty of several pieces and the modern aesthetic of the US customer interested in luxury, timeless style and sophistication.

One shoot in particular was dedicated to help grow excitement around the launch of the Superocean Heěritage II Chrono 46 vert 1A, a nautical themed release which allowed us to shoot on location in Florida to capture a true maritime feel.

MOODBOARDS

In order to appeal to this wealthy American, mostly male customer, our shot lists included showcasing the timepieces with technology, auto, fashion, business and elevated leisure aesthetics across air, land and sea brand worlds.

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