DivvyWorx Brand Identity

From Zero to Workforce Hero: Branding DivvyWorx

DivvyWorx Workforce Solutions came to me as a startup in need of a strong brand presence in the staffing software and trade services space. I created a modern, people-first brand identity system—complete with logo, color palette, typography, and usage guidelines—that positioned them as both innovative and trustworthy from day one.

I also led the website’s creative direction, guiding design and development to ensure a clean, intuitive user experience that clearly communicated their platform’s value to BOTH those hiring and those job hunting.

The result was a cohesive brand and digital presence that helped DivvyWorx launch with clarity and confidence.

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PROJECT DETAILS:

Deliverables: Brand Identity, Brand Visual Strategy, Guidelines and Website Design

Creative: Graphic design, wireframes, UX/UI

Client: Oakley Services

Website: divvyworx.com

Location: Atlanta, G.A.

Collaboration with: StyleSite Web Dev